AI brand video
The film a camera cannot get to: a product the size of a building, a city seen from inside a wave, a year nobody can travel to. If the idea is two people in a room, we will tell you to hire a crew.
What this is for
A brand film has one job — to be remembered — and that usually means an image nobody has seen before. Generation is good at exactly that, and bad at the things a crew finds easy. Knowing which is which is most of the work.
We hold a brand’s look from references: a brand book, a palette and three films you like are enough to pin the grade, the lens language and the pacing. Typography and logo animation are finished in the edit rather than generated, because that is where accuracy matters most and generation is least reliable.
How it runs
-
Concept
The one image the film is built around, and an honest read on whether it generates well.
-
Look development
Grade, lens language and pacing pinned against your references before anything long is made.
-
Generation and selection
Several shots discarded for every one that survives. This is where the time goes.
-
Edit and grade
Sound, typography and logo work, then the master and the cutdowns.
The same four stages behind every format: how AI video is made. Pieces in this format: the work.
Generated or filmed
Generated
- Impossible scale, camera moves and worlds
- No location, cast or travel
- Changes are a regenerate, not a reshoot
- Seven to ten working days end to end
Filmed
- Real people talking, done better
- Exact product detail under a macro lens
- Anything needing a documented real event
- Cost and schedule set by the day rate
Questions about ai brand video
What makes a brand film worth doing with AI rather than a crew?
Anything a camera cannot reach: a city seen from inside a wave, a product the size of a building, a scene set in a year nobody can travel to. If the idea is two people talking in a room, a crew will still do it better and cheaper. We will say so.
How closely can you hold a brand’s look?
Closely, given references. A brand book, a palette and three films you like are enough to pin the grade, the lens language and the pacing. Exact typography and logo animation are finished in the edit rather than generated, because that is where accuracy matters and generation is least reliable.
Who owns the finished film?
You do, including the generated footage, and we hand over the project files on request. We keep the right to show the work in our own reel unless the contract says otherwise, which is a clause we are happy to drop for anything under embargo.
How long does a brand film take?
Seven to ten working days for a 30–60 second film from an approved script. Most of that is selection rather than generation: for every shot that survives, several are discarded, and that ratio is what separates a film from a demo.